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MBA Goals

How to construct very strong and High Impact “Short Term and Long Term MBA Goals Story” for Tier one global schools?

When we talk about MBA goals, primarily, as your Top business School admissions consultants, we definitely refer to your career goals. These goals are the visions or dreams you have for yourself. Elevating you to a point where you can make meaningful changes not only in your personal life but also in the society at large.

To achieve these goals you need a clear vision of where or what you want to be in a certain period of time. This will motivate you to formulate a plan that will help you to achieve your goals. And to reach that final goal (of course once you achieve the final goal you start thinking of new goals!) you will have to set in small goals.

Now, let us just suppose, you come from an area or you are moved by the situation of an area where there is sufficient scope for the development and that the mismanagement of certain resources are hampering the growth of that place. You want to reach that position where you can command and make the required changes and set the pace for the development of the area and in return bring prosperity, security and joy to the people of that area. This would be your final goal the long term one and all the steps that you climb, the missions you achieve on the way to your final goal are your short term goals.

Now, the next logical question that comes to the mind is how to set goals? Let us discuss this in a Step-by-Step method.
Part 1- Present situation

  • Evaluating present situation.
    • What kind of job do you have?
    • What is your specific role in job?
    • What are you responsible for in your job?
  • Evaluating strength and weakness.
    • Strengths
      • What is your forte?
      • What are the things that get applauded for?
      • What are the things, achievements that you are proud of?
      • What is the value that you bring to work?
    • Weakness
      • What are you not so good at?
      • What do you shy away from doing because of your personal limitation?
      • What do you fear of?
      • What are you criticized for the most?
  • Evaluating present working environment.
    • What are the various opportunities that exist in your present job that will help you grow?
    • What are the threats in the present situation that could hamper your growth?
  • To get the accurate picture you have to answer these questions honestly. Be true to yourself. No one can set goals for you, they can suggest you but the goals have to be your own to be realistic and achievable.
  • When analyzing strength and weakness, it is not necessary you think of a situation or example related to work and office environment only. Many studies show that some of the greatest strengths have been demonstrated outside the working environment.

Part 2 – Evaluating post degree situation.

  • Repeat the process of Step 1 but now keep your future in mind. Do it with the thought that you have earned your MBA degree.
  • If you are stuck in a situation or a question and are not able to complete Step 2, this will show you have not given your future enough thought. You have not planned and visualize where you want to be.
  • Do some more research, think, evaluate and complete Step 2.

Understanding the Gap between the two parts

  • Once you have completed the part 2, you can clearly see where you are and where you would like to be.
  • Now this is the gap you have to fill in order to achieve your dream. For this you have to plan and understand how you can do it. For that, answering few basic questions always helps:
    • What are the skills that are required by you to fill the gap?
    • What kind of knowledge will help you in doing so?
    • What are the resources that you would require?

Creating the bridge

  • After getting a complete understanding of the “Gap” in the portion above, you will clearly see what is required to fill in between your present and future responsibilities, strengths and opportunities.
  • Now you have to show how the MBA degree that you are aspiring for is going to act as the bridge required to reach the future position from the present one.
  • Increase in salary or getting a powerful position in the job are the obvious advantages of an MBA degree. But they are not the factors that determine your career goals.
  • The correct answer will come when you are able to answer the question like:
    • How will the MBA degree enhance your skills?
    • What are the new opportunities that will open for you?
    • How will it help you overcome your weaknesses?
    • How will it strengthen your position?
  • After completing this entire exercise you will be in a position to:
    • Explain what your MBA goals are.
    • Why do you want a MBA degree?
    • Tell about your strength and weakness.
    • The connection between your past and future career.
  • This will not only help you in writing your essay or filling admission applications it will also help you in your interview with questions like:
    • Why do you want an MBA or any other degree from a particular collage?
    • Where do you wish to work after you have acquired the desired MBA degree?
    • Elaborates on your strengths and weaknesses.
    • What are your goals?

Understanding your Goals is the first step of MBA Applications Consulting. Pondering on these issues now will help you to create a complete policy that projects you in the best possible manner in your application as well as in your interview.

As it is said change is the only constant thing. What is right and happening today may not be exactly that in a few years time. But still the admission committee wants to know about your future plans and what you will do after you get your MBA degree. Though you cannot be 100% sure about what the situation will be when you pass out, still do the best you can. Do not be too obvious or predictable. Go beyond the typical answer and make your goals look more convincing.

The best way to make your answer appear convincing is to be aware and be well informed. The admission committee will catch you if you do not understand or believe in what you are talking. You don’t have to project yourself as an expert (if so you need not apply for the MBA degree) but you should have a clear vision of your future. Your ambition should not be false.

If after acquiring the MBA degree you plan to continue working in your existing field, then you should be well informed regarding the companies you have worked for and also have a good knowledge about that industry as a whole. If you are going to change your career path then you have all the more reason to be constantly updated regarding the industry related news. In both the cases this can be easily achieved by reading industry related publications and network.

Another effective method to know about the industry is to conduct informal interviews. If you will remain in the same field then talk to a senior person. See what his/her prospective is regarding the industry. What are his/her responsibilities, what is expected out of him/her? Get a broader prospective and understand what it would be to work on higher level. This will also come in handy to fill the gap between present and the future requirement. If changing the field then, also talk to a person who is in your level this will give you the basic picture of your requirement and what it would be to actually work in that industry.

Network, it is the best way to get to talk to the people of the industry. Make use of undergraduate alumni network, or even LinkedIn.

The more you are informed, the more are your chances of succeeding. Because you come out as a person whose goals are clear, whose vision is well defined and who knows what he or she really wants. So even if the world is constantly changing, find and learn about the most happening thing in your desired industry. Try and calculate what would be happening when you enter it after few years. (this is not difficult, if you read the industrial journals well, then you will know there are experts who keep predicting this)

  • Remember you essay or discussion on career goal will only be effective and convincing when:
    • Your goals are realistic.
    • You are able to convince why an MBA (or another degree) from the target school is important to achieve your goal.
    • You project yourself as an agent of change in your chosen field.

Ambition along with a vision is very important to make your goals appear realistic. Simply stating that these are your goals and this is why you need to do the course is not enough to convince the admission committee. You need to be creative and articulate. Remember most of the schools select just 8% candidates out of all the applications that they receive.

The sole purpose of writing a career goal essay is to get admission in the desired (targeted) school. Thus showing a little bit of ambition is good. It helps to motivate you. It infuses a desire to improve, to grow and have an impact on others. Thus a little ambition in the right direction can lead you to your goals.

Ambition alone is of little use. When you combine ambition with the vision it leads to greater results. Most of the top B-schools want to see candidates who have higher goals and are ambitious enough to have a vision beyond their personal career. Most schools have their own vision and mission of creating managers that can work in making this world more wonderful. If you too have a larger vision your chances are high on being selected.

  • Let us take a look at what some of the top B-school have to say:
    • Chicago Booth: “We are the University of Chicago Booth School of Business. Since 1898, we have produced ideas and leaders that shape the world of business. Our rigorous, discipline-based approach to business education transforms our students into confident, effective, respected business leaders prepared to face the toughest challenges.”
    • HBS: “We educate leaders who make a difference in the world”
    • Wharton: “Advancing Business. Advancing Society”
    • Kellogg: “Our purpose is to educate, equip and inspire leaders who build strong organizations and wisely leverage the power of markets for the betterment of all.”
    • UC Berkeley Haas: “The Berkeley MBA Program develops innovative leaders who know how to put new ideas to work, and to do so responsibly.”
    • INSEAD: “Through teaching, we develop responsible, thoughtful leaders and entrepreneurs who create value for their organisations and their communities”
    • IMD: “The IMD MBA program develops leaders who can move their businesses forward.”

The idea behind giving you the statements of few B-schools was to show you how you have to formulate your own personal career goal vision. The schools do not say it for the sake of saying, they mean it and they want to see that you are a person who can think beyond your personal issues.

Now for example someone who wants to be a consultant says his/her short term goal is to become a management consultant in one of the top consultant company and the long term goal is to become one of the partners in it. Now this goal is very self centered. Why should a visionary school admit such a person? Had the candidate been interested in some specific sector of management and wanted to introduce some innovative method to bring a positive change in that sector –his vision would be wider and his chances of admission would have better.

While doing the exercise of setting goals for yourself, you must also do the exercise of creating your personal vision for career goals. To help you come up with your personal career goal vision here is a self evaluating exercise. Be honest and answer each question with extreme sincerity. If your goals are realistic this exercise will help you discover your vision. This exercise will work best if your goals are honest and believable.

Think about your Motivation

  • For this step go back and contemplate what has motivated you till now while making any of your career decisions. For this answer the questions given below. Hopefully while doing this exercise you will get a better understanding of your present career and what has motivated you till now and how you have moved on. It will also give you a glimpse of your future.
    • What motivates you and why?
    • How and where have you added value to your?
    • What motivated you in doing so?
    • Mention the most constructive effect of your work till now?

Think about your passion.

  • To understand what you are passionate about, answer the questions given below. This exercise is to help you to sincerely evaluate what you really care about. This will help you to discover your passion and develop a future goal that would be more attainable.
    • Think what you really enjoy doing the most and can you relate it with your career?
    • Are you in any way involved with any political, social, religious, cultural activities or group? Can you relate it with your career goals? The answer to this might have the basis for a bigger career vision.
    • Do you work for money alone? If you did not have to think of money would you still do it? If no, what would you rather do? Why? Now think, can this relate to what you would like to do in future?

What are your reasons to do the MBA course?

  • This is the final step; this should help you to recognize a vision that connects you with your career goals. Do not rush with the exercise. Take your time and do a lot of brainstorming, be honest and answer the following questions.
    • In which way do your goals relate to the reasons that have motivated you in the past?
    • In which way do your goals relate to your passion?
    • List down your long term goals. Now think of the ways in which you could contribute positively towards the growth of your organization, society, country, or the world at large?
    • Can you make this place a better place? How?
    • With your goals, why do you think you are the best person for this course? How do you think you will make a difference than someone else who is perusing same career goals? What is unique about you?

In MBA Applications Consulting Services, we diligently work towards building your stories, creating employability, structuring your short term long term goals, conceiving coherent essay themes, and generating strategies for impressive letter of recommendations. This is your opportunity to tell the schools that “You are in a great position to leverage their resources, and add value to their class”.


The work gets started with building the right “Equation of Employability”


Past + Business School = Short Term Goals + Long Term Goals

PythaGURUS has created a very strong presence in MBA Admissions consulting since its inception. We are now rated as one of the best Business School Admissions consultants in the world. Compared with our peer companies in the US, Europe and other parts of the world, our services are optimally priced, and encompass a whole range of steps that enable candidates to get a whole new perspective about their candidature. With our understanding of the MBA marketplace, we have been able to supremely surpass the expectations of MANY MANY applicants in Delhi.

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